Ninth National Breen Power Marketing Conference - October 6, 2004 - Albany, NY

1. 8:30 AM to 10:00 AM

Customer Perceptions and Marketing Messages
Session Chair: Këri Bolding, Center for Resource Solutions

“Identifying Effective Marketing Messages”
Brian Keane, SmartPower

“Green Energy Direct Marketing That Sells”
Sue Hanson, Primen

“Effective Print Material for Green Pricing: Ensuring Communications Support the Product”
Barry Friedman, Platts

“What Are Customers Looking For?”
John Savage, Green Mountain Energy Company

2. 10:00 AM to 10:30 AM

Networking Break

3. 10:30 AM to 12:00 PM

Creative Marketing Tactics
Session Chair: Këri Bolding, Center for Resource Solutions

Presenters

Këri Bolding, Center for Resource Solutions

Jim Burke, Sacramento Municipal Utility District

Ed Clark, Austin Energy

Dan Drennan, Public Service Company of New Mexico

Quayle Hodek, Renewable Choice Energy

4. 12:00 PM

Conference Adjourns

5. 1:30 PM to 4:00 PM

Post-Conference Workshop
Improving the Performance of Your Green Pricing Program
(held in conjunction with the Marketers’ Marketers Group)